Tag Archives: Newland UK

Zhong Guan Cun: China’s Silicon Valley leaps forward.

Posted on 20th August 2012 by Newland PR

17 August, China’s answer to silicon valley, Zhong GuanCun, lit up Times Square in New York. This is another momentous step forward for Chinese technology and investment. The advert which takes a gazelle as its trademark symbolises the graceful leap … Continue reading →

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Guotai Junan Securities Co. Ltd (GTJA) – building a powerful brand image for a Chinese investment bank

Posted on 20th February 2011 by Newland PR

[2009 – PRESENT] Brief: GTJA is one of the largest securities companies in China in terms of size, scope and geographical coverage. With the rapid development of China’s financial and capital markets, GTJA needed to build a more powerful brand image to gain better reputation and creditability, and raise its image as a professional, innovative [...]

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The City of Birmingham’s ‘Big City Plan’ – Creating a High Impact City Promotion in Beijing

Posted on 6th February 2011 by Newland PR

[12 NOVEMBER, 2008] Brief: The city of Birmingham brought its ‘Big City Plan’ to China in November 2008 to attract Chinese investors to the second biggest city in the UK. Newland UK was appointed to deliver the event management and communications for the promotion. The objective was to attract leaders from government and business to promote [...]

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Tianjin Innovative Financial Investment Co. Ltd (TIFI) – international communications strategy for a new financial centre, Yujiapu

Posted on 5th February 2011 by Newland PR

[JUNE 2010 - ONGOING] Brief: Tianjin is one of China’s four municipalities. A major industrial are of the city has been redeveloped into nine new functional zones called the Tianjin Binhai New Area (TBNA). These zones cover a wide range of economic activities ranging from high technology manufacturing, China’s largest port facilities in North China, petro-chemical complexes, [...]

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OED Engine – creating a strong brand image in China

Posted on 5th February 2011 by Newland PR

[2009 – 2010] Brief Inner Mongolia OED Engine Co. Limited is a leading Chinese engine manufacturer based in Erdos in Inner Monglogia. The company was established in 2006 and now has more than 1,000 employees. It is China’s largest and most advanced manufacturer of diesel engines and gearboxes. OED engine belongs to HAWTAI Automobile Group, [...]

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