Tag Archives: Chinese Fashion

Shenzhen – China’s Fashion City

Posted on 12th September 2012 by Newland PR

  As Fashion Shenzhen comes to London for the fifth year running, we look at the amazining city behind the brands: Shenzhen is a young city whose history started a mere 33 years ago. Shenzhen is home to the most … Continue reading →

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Fashion Shenzhen designer profile: Michelle Shimin Yu

Posted on 21st August 2012 by Newland PR

Michelle Shimin Yu was born in China in June, 1982. She studied at the University of Bristol in 2001-03, before returning to Shenzhen to found the AUM brand.   She is the creative director of AUM and now lives and works … Continue reading →

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Fashion Shenzhen brand profiles: Jixiangzhai – “Mascot”

Posted on 21st August 2012 by Newland PR

Jixiangzhai or “Mascot” ”is a Shenzhen brand that opened its first store in 2002. It has now grown into a major fashion brand that has integrated design, manufacture and fashion marketing into its business with over 90 franchise stores across … Continue reading →

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Fashion Shenzhen is Back – Save the Date…!

Posted on 20th August 2012 by Newland PR

Newland PR is proud to be working with the Shenzhen Garment Industry Association again to support their designers at London Fashion Week (Spring/Summer 2013). Two of Shenzhen’s top designers will be showing at Vauxhall Fashion Scout on Monday 17 September … Continue reading →

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EVE CINA First Shown at London Fashion Week

Posted on 21st February 2012 by Newland PR

PR NEWSWIRE: LONDON, Feb. 18, 2012 /PRNewswire-Asia/ — At the invitation of the Chinese embassy in the UK, EVE CINA became the first Chinese men’s clothing brand to march into London Fashion Week. On February 17, 2012, the first day of London fashion week,EVE CINA expressed China’s fashion … Continue reading →

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