Tag Archives: China PR services

Zhong Guan Cun: China’s Silicon Valley leaps forward.

Posted on 20th August 2012 by Newland PR

17 August, China’s answer to silicon valley, Zhong GuanCun, lit up Times Square in New York. This is another momentous step forward for Chinese technology and investment. The advert which takes a gazelle as its trademark symbolises the graceful leap … Continue reading →

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Newland PR meets the China International Public Relations Association (CIPRA)

Posted on 7th September 2011 by Newland PR

[7 SEPTEMBER, 2011, London] On a recent visit to Beijing Newland PR chief executive, Andrew Methven (安思文), met Director General Zhao Dali (赵大力) of the China International Public Relations Association (CIPRA) along with NICG Chief Exucutive, Tim Guo (郭磊). During … Continue reading →

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ASICS Onitsuka Tiger – launching a global sports brand in China through targeted advertising

Posted on 26th March 2011 by Newland PR

[2002, BEIJING] Brief: Onitsuka Tiger is a well known Japanese sports shoe brand set up in 1949 by founder, Kihachiro Onitsuka. In 1977 Onitsuka Tiger merged with GTO and JELENK to form the ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger [...] Continue reading →

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Media Engagement for Inditex launches of Pull&Bear and Bershka brands in China

Posted on 16th March 2011 by Newland PR

[2009] Brief: Spanish retail clothing giant, Inditex, including the well know high street brand Zara, entered China in 2006. After two successful years in China the company decided to launch its Pull&Bear brand, opening its first store in Beijing – a luxury 300sq m outlet in the Solana shopping mall. The openings came shortly after [...] Continue reading →

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Philips in China – branding one of the world’s major electronic goods brands in China

Posted on 14th March 2011 by Newland PR

[2002 - ONGOING] Brief: Philips, as a major global electronics brand, engaged with Newland UK through its China network in 2002 to help with the branding of its products in China. The brief was to clearly position Phillips products in contrast to lower-end local brands as well as more luxury East Asian brands. This included [...] Continue reading →

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